Guinness’s provocatively themed “Made of Black” campaign links the color of its beer to the vibrant spirit of young Africans. AMV BBDO in London, working with BBDO offices in Africa, launched the pan-African push last week with a five-hour takeover of MTV Base.
In 2013, Jura brought together 12 respected Brooklyn artisans to co-collaborate on Kings County’s first single malt Scotch whisky. Jura founders were long intrigued by Brooklyn, a geography that similarly defies convention, according to the company.
Brooklyn inspired Scotch is apparently A Thing. I suppose I’ll have to try it.
A 200-year-old stoneware seltzer bottle that was recently recovered from a shipwreck at the bottom of the Baltic Sea contains alcohol, according to the results of a preliminary analysis. Researchers discovered the well-preserved and sealed bottle i…